Powerhacks

It is almost time for the 2018 world cup and Powerade wants to help you improve your game and hydration through a digital campaign aimed at all those sports people who want to improve.

We created several digital videos in which we explained the techniques behind certain soccer plays by means of computer graphics.

Although these videos use technical language, they have to be very clear when explaining the different plays and movements on the field. Motion graphics is our best weapon to make the information not only useful and clear, but also dynamic and exciting.

Dir: Diego Flores

DP: Fernando Hernández

Prod: Jessie Howard

Editing, Post & Motion Graphics: Joss Bruneliere

Art Direction: Sofia Compean

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