Bumble Monologue
Bumble, the popular dating app, needed a manifesto for their "Take the first step" (Da el primer paso) campaign, which is why we developed this social media piece together with the well-known actress Oka Ginger.
The goal was creating a manifesto that was empowering for women and encouraged them to give the first step through the app and moving them to be themselves freely.
This type of contents provides infinite possibilities, and this could prove to be a weakness. We needed circumstances that were relatable to all women.
Director Mariel Cortés made a series of vignettes that had her unique feminine touch in a very Bumble-y universe. Each vignette was to tell a common situation added with a sense of comedy.
This piece achieved the expected empowering message and was very positively accepted. It got more than 7k organic views on Instagram.
Dir: Mariel Cortés
Editing : Joss Bruneliere