Mundet intrínsecos
We created a digital campaign for Mundet which focused in highlighting the product’s characteristics. We created impressive images with the high-speed cinema robot Bolt. We did them with super slow motion and a sound design full of texture which appealed all of our senses.
Nevertheless, slow motion is not enough to create a powerful image. I discovered during editing and post-production that the best way to relay the message would be sensory. I achieved this by using juxtaposed intrinsic images in a speed progression, which led the spectator to an accelerated climax, then finishing the message calmly by showing the product shot.
Dir: Mariel Cortés
Prod: Roberto Carrera
Prod Cordination: Samantha Menchaca
Art Direction: Sofia Compean
Post Cordination: Erika Flores
Editing: Joss Bruneliere
SFX: Fernando Viramontes