The Coca-Cola Company / VFX
A TVC was developed to launch Coca-Cola’s new returnable bottles into the Mexican market.
This TVC required that all 5 beverages available in this presentation were shown, which are Coca-Cola, Fanta, Del Valle Frut, Coca-Cola sin azúcar and Sprite.
The new product label had to be added to Sprite.
Even though there were only three shots, the images were not thought out for a rotoscoping work. So, I had to handcraft this work in order to combine rotoscoping and Matte Painting in the final product.
And just like a good magic trick, the outcome is practically imperceptible.
Motion Graphics & Video Editing: Joss Bruneliere