Sprite Ident / Animation
The “Nacidos para refrescar” (Born to refresh) campaign commissioned us to develop two 5-second animated stingers for social networks.
Our goal was to use footage from the latest Sprite shoot, which featured the high-speed robot "Bolt".
Since their duration was short, the final product had to be very accurate and telling a simple story.
That's why Erika Flores and I drew on some key elements of the Nacidos para refrescar campaign, such as creating your own rules. We created a series of traditional animations evoking rebelliousness and freedom and exploding over the bottle.
The outcome resulted in basic and small icons celebrating Sprite’s authentic spirit.
Lead Animator: Erika Flores
Animator: Joss Bruneliere
Animator: Sergio Carrasco