Ikea: Testimonials
Dutch production Studio Western Spaghetti’s was responsible for the creation of a testimonial video for Ikea that presented the new supply chain software for the different branches.
The idea was to create an introduction where we could show, in an innovating way, how relay runners use teamwork to finish the race.
An important part of the creative process of this animation was the use of Animatic. It helped me pace the animation and I could highlight the essential moments of each action the character had to perform. This helped me compensate, too, the time difference so I could meet the deadline properly.
