Michelob Ultra x GUT
Michelob Ultra is beer for people who enjoy an active and social lifestyle. This is why they created, in partnership with Mercadorama, the Dry Fun Sportswear t-shirt line which is designed to show the fun side of people while they train.
A non-narrative style with a fashion film format mixed with an active and playful attitude was suggested for this content meant for social networks.
Each talent has a different personality in front of the camera. That is why we had to get the best out of their sessions in order to highlight their differences while also making them unified with the campaign.
In order to do this, it was necessary to review and categorize all recordings. We need to remember the main point here was to show the clothing off. Therefore, I created a moments file for the clothes and a different one for fun actions and great tricks each talent performed.
Speed ramps and light leaks helped create a unique image on all pieces, while unifying a global campaign image.
Dir: Rodrigo Bonilla
Creative Dir: Jorge Marrufo
Editing & Post Production: Joss Bruneliere
Color Correction: Diego Flores