Power WODs
(work of the day)
Life radically changed for everyone in 2021. It was not only life that changed, but also consumer habits. Suddenly, we were all at home carrying out activities normally performed in specialized places.
One of these was working out. Gyms went empty and our living rooms and rooms became the favorite spot to keep healthy and active.
In order to leverage these changes, Powerade allied with the best fitness influencers at the moment in order to create workout routines to energize you.
Such workouts had to be clear and easily consumed on Instagram both in PWD’s and the influencers’ accounts.
These contents were faced by challenges caused by the health concerns of the moment. Therefore, we designed a remote workflow during the entire process: from production to post-production.
Our post-production coordinator, Erika Flores, designed a remote workflow which allowed us to work smoothly with all the different versions of the pieces while widely communicating with the brand.
Dir: Mariel Cortés
DP: Ivan Aguila
Prod: Lizzy Ruiz
Prod Cordination: Samantha Menchaca
Art Direction: Sofia Compean
Post Cordination: Erika Flores
Editing: Joss Bruneliere