Fresca: A Christma's Miracle
No more bitterness in Christmas with Fresca. With this digital campaign we told a Christmas story where a young man faces the common enemy in all family gatherings: Aunts.
In order to give it a comical, absurd tone, we inspired on the TV show “La Rosa de Guadalupe”, but adapted it to Fresca’s style. That is how a bitter family gathering resulted in an unforgettable Christmas celebration.
Dir: Mariel Cortés
DP: Vidblaín Balvás
Prod: Roberto Carrera
Prod Cordination: Samantha Menchaca
Art Direction: Sofia Compean
Colour Correction: Pablo Luna
Post Cordination: Erika Flores
Editing: Joss Bruneliere