Pringles Spicy
Pringles Spicy finally launched its habanero and adobado flavors in Mexico. We created a tvc where we captured real reactions from the first people to try these very Mexican flavors.
In order to keep the reactions real, we kept it a secret that the cameras were rolling at certain points.
In order to find the best reactions, I took up the task of thoroughly going to everything that was recorded. At the beginning, the selection was too big, but after every revision, we narrowed down to the best available materials.
For color correction we created a pop image, thus highlighting background colors as well as the package’s colors without losing naturality on the people’s skin and the product’s color.
Dir: Mariel Cortés
DP: Daniel Arias
Prod: Lizzy Ruiz Glez
PA: Apolonia Colin
Editing & Color Correction: Joss Bruneliere