DV & Nada /Live Animation
Del Valle & Nada is a beverage that, besides a delicious fruit touch, has the first animated webtoon in The Coca-Cola Company Mexico’s portfolio.
The idea behind this series was to create a unique event for Del Valle y Nada lovers along with a funny person, who talks about the same things as our fans. This person is renowned comedian Carlos Ballarta.
Del Valle y Nada’s style is entirely animated. People enjoy the adventures that our beloved characters, Naranja and Jamaica, go through every week. Therefore, we decided to “lemonize” Carlos to create a real time experience where the community made decisions during the event.
We used Adobe Character Animator and Carlos Ballarta’s talent to make a 4-episode broadcast through our Facebook fan page. We were inspired by “Choose Your Own Adventure” books, where the reader, or, in this case, the audience could participate in the decisions our animated characters faced.
After 2 months of preparation for the graphic elements, a lot of trial hours and research within Adobe Character Animator, along with several tests we provided more than 10k people with a unique event, never before seen in Mexico.
Innovation Lead: José Antonio Segovia
Content Strategist : Daniel Oliva
Directing & Animation: Joss Bruneliere
Art Director: Sergio Carrasco